6 COMMON INFLUENCER MARKETING MYTHS DEBUNKED
Mar 23, 2018 by
Marketing experts have spilled a lot of ink writing cautionary tales about influencer marketing. According to these stories, marketers who embrace this new-fangled fad are putting their brand’s reputation in the hands of amateurs, relinquishing total creative control, all for results that can’t even be measured. If you’re nodding your head in agreement right now, you’ve probably fallen for some of the common misconceptions about influencer marketing. But this oft-told story is actually false, and in this post, we’ll debunk the six most persistent influencer marketing myths.