With more and more users relying on fake likes and engagement groups to increase activity on their posts, have the times of authentic, honest and real engagement on social media come to an end?
It all started with a thumbs up on Facebook. With one click on a tiny finger, people are able to show appreciation for anyone’s content. Furthermore, you can show your Facebook friends the content you are interested in. It needs one button to show the world what you LIKE!
Follower numbers are nice to look at, but engagement is much more valuable for an influencer marketing campaign. In the end, you want followers to engage with the postings, not only admire the content from a distance. But does a high follower number equal a high engagement rate or do micro-influencers take the engagement throne?
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio. The Like Follower Ratio is one of the best indicators to understand how good the engagement of followers towards an account actually is. This metric is based on the number of likes on average in relation to the number of followers.
Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what they do not. For companies and brands, engagement rates are an indicator of how successfully an influencer can promote products and whose followers are particularly interactive.