Espresso Digital conducted an interview with influencer marketing expert and CEO of InfluencerDB Robert Levenhagen. Robert talked about how knowledge, data, strategy, and technology shape the future of influencer marketing.
It’s more than a week since the Black Friday craziness, some statistics are out and influencer marketing is more topical than ever during that time of the year. The day after Thanksgiving is the busiest day for retailers in the United States and it heralds the start of the Christmas shopping season. Taking a look at the metrics and observing marketers’ strategies for this big day outlines that influencers are an integral part of the marketing mix.
Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
In this article, we explain how marketers can structure a first influencer proposal, this being an important step in the influencer marketing process. The process of drafting a savvy influencer proposal email includes six (6) steps: 1. Track down your influencer's contact info 2. Start with a killer subject line 3. Show authentic interest in their work 4. Don't forget to include key dates 5. Finish with a strong closing statement 6. Get going on your influencer briefing
We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes.
Am 10. November kommen die Digitalagentur Brandpunkt und der Businessblog Futurebiz mit der dritten INREACH in die Bolle Festsäle nach Berlin. Organisator Jan Firsching hat uns verraten, wie sich Influencer Marketing seit der ersten INREACH 2015 entwickelt hat und welche Innovationen er in den kommenden Jahren erwartet.
Worldwide fame, skyrocketing salaries, and millions of fans: The greatest sports stars of the world live a lifestyle most people can only dream of! Their fans do not only cheer for their exceptional performance during matches, but also support their idols on Instagram.
Influencer marketing campaigns are all about organization, monitoring, and management! A structured briefing ensures that each cooperation partner is kept in the loop regarding essential points such as campaign strategy, deadlines, campaign hashtags and advertising disclosure. Here’s a list of points which cannot be missing in your influencer briefing!