Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
In this article, we explain how marketers can structure a first influencer proposal, this being an important step in the influencer marketing process. The process of drafting a savvy influencer proposal email includes six (6) steps: 1. Track down your influencer's contact info 2. Start with a killer subject line 3. Show authentic interest in their work 4. Don't forget to include key dates 5. Finish with a strong closing statement 6. Get going on your influencer briefing
We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes.
Am 10. November kommen die Digitalagentur Brandpunkt und der Businessblog Futurebiz mit der dritten INREACH in die Bolle Festsäle nach Berlin. Organisator Jan Firsching hat uns verraten, wie sich Influencer Marketing seit der ersten INREACH 2015 entwickelt hat und welche Innovationen er in den kommenden Jahren erwartet.
Worldwide fame, skyrocketing salaries, and millions of fans: The greatest sports stars of the world live a lifestyle most people can only dream of! Their fans do not only cheer for their exceptional performance during matches, but also support their idols on Instagram.
Influencer marketing campaigns are all about organization, monitoring, and management! A structured briefing ensures that each cooperation partner is kept in the loop regarding essential points such as campaign strategy, deadlines, campaign hashtags and advertising disclosure. Here’s a list of points which cannot be missing in your influencer briefing!
Influencer has been the buzzword for marketers during the last few years! However, the idea of influencers is not new. Let us take you back on a brief journey of influencer-history.
Eyeliner, lipstick, mascara… a great part of the content created on Instagram revolves around makeup and beauty products. Beauty brands know quite well how to launch new products in cooperation with highly skilled beauty influencers. But which beauty brand is the biggest player on Instagram?