We hate to break it to you, but not every follower of an influencer that is involved in your influencer marketing campaign will see the content you want to promote. You might have worked meticulously on the perfect campaign, analyzed and identified numerous influencers that fit your brand and figured out the right content to promote your product but you still do not reach your complete audience, since followers do not equal reach and reach does not equal engagement. Confusing? Let’s break it down!
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include Volkswagen Canada, Tide, and SugarBearHair.