In our first article of the series The 5 Steps of Successful Influencer Marketing Strategies, we gave you an overview of the steps Social Match uses to execute thrilling and efficient influencer marketing cooperations: Onboarding, planning, matching, execution and evaluation. Now, we want to delve deeper into the topic to ensure you will be well prepared for future influencer marketing cooperations. We talked to Louisa Schnüttgen of Social Match about the first step of every campaign: The onboarding process.
You want to include influencers into your marketing activities but do not really know where to start and what to do? You are not alone! Influencer marketing will be everywhere this year, but being a relatively new part of marketing, a lot of marketers struggle with how to use it beneficially for their company or brand. Therefore, InfluencerDB teamed up with the experts of Social Match, the leading influencer agency on the German market. In a series of articles, we will cover everything around the topic of influencer marketing strategies.
We hate to break it to you, but not every follower of an influencer that is involved in your influencer marketing campaign will see the content you want to promote. You might have worked meticulously on the perfect campaign, analyzed and identified numerous influencers that fit your brand and figured out the right content to promote your product but you still do not reach your complete audience, since followers do not equal reach and reach does not equal engagement. Confusing? Let’s break it down!
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include Volkswagen Canada, Tide, and SugarBearHair.