When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Micro-Influencer, Media Value per Post or Outgoing Mentions.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Influence Level, Image/Video Ratio or Influencer Marketing KPI List.
In the second part of our influencer marketing glossary, we continue exploring the terms of influencer marketing from D – H. Keywords such as Earned Media Value, Fake Follower or Hashtag are very common terms not only specifically in social media marketing but also digital marketing in general, and definitely the keywords that you want to keep in mind as an influencer marketing professional!
In this glossary we will list all influencer marketing keywords you may (or may not) have heard about, to help you get “on-boarded” with the topic & be able to understand the metrics and analyze the data of InfluencerDB's platform.