The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag errors occurred, as users reported. What initially only seemed to affect business profiles quickly spread out to regular users and is meanwhile known as shadow banning, stealth banning or ghost banning.
Users on Instagram, Facebook, and Twitter try to to increase their follower groups with methods like follow-for-follow. Instagram, Twitter, and Facebook explicitly forbid the participation in any automation services that facilitate follow-for-follow. But there are other ways to create a massive amount of engagement within 30 minutes of publishing a posting: Engagement groups.
It all started with a thumbs up on Facebook. With one click on a tiny finger, people are able to show appreciation for anyone’s content. Furthermore, you can show your Facebook friends the content you are interested in. It needs one button to show the world what you LIKE!
Follower numbers are nice to look at, but engagement is much more valuable for an influencer marketing campaign. In the end, you want followers to engage with the postings, not only admire the content from a distance. But does a high follower number equal a high engagement rate or do micro-influencers take the engagement throne?
Free Instagram followers! Get 1 million followers in 1 week! Fast and simple ways to gain a massive follower base! If you have ever googled any keyword in connection with Instagram, you probably came across headlines like those above. Pages, tools and providers promise huge numbers of followers in no time. We wondered: Does it work? Can we really go from 0 to 10,000 in 4 weeks?
Mirror, Mirror on the Wall, Who Has the Best Engagement of Them All? – Like Follower Ratio Explained
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio or Engagement Rate. The metric is crucial to determine how engaging an Influencer and his or her audience is.
Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what they do not. For companies and brands, engagement rates are an indicator of how successfully an influencer can promote products and whose followers are particularly interactive.
We hate to break it to you, but not every follower of an influencer that is involved in your influencer marketing campaign will see the content you want to promote. You might have worked meticulously on the perfect campaign, analyzed and identified numerous influencers that fit your brand and figured out the right content to promote your product but you still do not reach your complete audience, since followers do not equal reach and reach does not equal engagement. Confusing? Let’s break it down!
Not every follower is a valuable one when it comes to engagement on the one hand and conversion on the other hand. But even if a user has mainly authentic followers, did not buy followers and does not engage in follow-for-follow, this user might still not be the right choice for an influencer marketing campaign because the user simply does not have the right authentic followers. Target group accuracy is key!
Have you ever wondered why other Instagram or Twitter users start following you although you might not have an impressive account with lots of high-quality content and only use your channel for the occasional photo of your Saturday night out on the town or an extra picture-worthy self-made meal? Well, the reason is probably not because these users admire your content so much, they rather want to increase their group of followers. Following others with the intention for them to follow back is a common strategy used across Instagram, Facebook, Twitter and the like. With the increasing interest in and success of influencer marketing, the need for an extended reach becomes more and more urgent, giving rise to manifold strategies for expanding one’s followership.