Influencer has been the buzzword for marketers during the last few years! However, the idea of influencers is not new. Let us take you back on a brief journey of influencer-history.
Eyeliner, lipstick, mascara… a great part of the content created on Instagram revolves around makeup and beauty products. Beauty brands know quite well how to launch new products in cooperation with highly skilled beauty influencers. But which beauty brand is the biggest player on Instagram?
Instagram's success continues! Even with 500 million daily active users, the developers behind the photo-sharing platform don't get tired of rolling out new features on a regular basis. Here are the best new Instagram features of 2017 so far!
In our second Influencer Marketing Webinar, we discussed how to analyze influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Influence Level, Image/Video Ratio or Influencer Marketing KPI List.
In our second Influencer Marketing Webinar, we discussed different ways to identify influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen. Here’s our recap in case you missed it!
No matter if you’re completely new to Influencer Marketing or already deeply involved in the sector: A lot of brands are still insecure when it comes to structuring their influencer marketing efforts. Our 9 steps will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!
Exciting news! We completely overhauled and enhanced our My Network feature! The advanced version comes as a powerful tool for facilitating your Influencer Relationship Management in one place, offers essential influencer contact, value, and pricing information and is accessible for all your team members to keep each of you up-to-date.
Which metric would you consider most important for evaluating the success of influencer marketing campaigns? Follower numbers? Engagement? Forget all that, choose Audience Quality!
In the second part of our influencer marketing glossary, we continue exploring the terms of influencer marketing from D – H. Keywords such as Earned Media Value, Fake Follower or Hashtag are very common terms not only specifically in social media marketing but also digital marketing in general, and definitely the keywords that you want to keep in mind as an influencer marketing professional!