Is Influencer Relations the new buzzword for 2018? More and more influencer marketing experts seem to be adamant that relations are the way to go this year. Will influencer relations replace influencer advertising completely or will both strategies coexist side by side? We discussed this issue with InfluencerDB CEO Robert Levenhagen in last week’s webinar.
Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.
Which influencer marketing campaigns have performed extraordinary this year? Our data nerds looked into thousands of brands, various hashtags, and countless postings to detect the top of the class influencer marketing campaigns of 2017!
The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their point of view. But does this shift result in a more democratic impact or does the Pyramid of Influence still show a certain hierarchy?
Espresso Digital conducted an interview with influencer marketing expert and CEO of InfluencerDB Robert Levenhagen. Robert talked about how knowledge, data, strategy, and technology shape the future of influencer marketing.
Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes.
Worldwide fame, skyrocketing salaries, and millions of fans: The greatest sports stars of the world live a lifestyle most people can only dream of! Their fans do not only cheer for their exceptional performance during matches, but also support their idols on Instagram.
Influencer marketing campaigns are all about organization, monitoring, and management! A structured briefing ensures that each cooperation partner is kept in the loop regarding essential points such as campaign strategy, deadlines, campaign hashtags and advertising disclosure. Here’s a list of points which cannot be missing in your influencer briefing!