New York, NY — August 23rd, 2018 – InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, Platinum Rye Entertainment, and Innovative Artists, now Global SVP of Sales, and Gloria Stitt, formerly of Julius Inc, Sharablee, and Avon, now VP of Global Marketing.
Coming to the US on the heels of their success in Europe working with the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder and more, InfluencerDB uniquely positioned themselves in the market to focus on audience data with a core focus on fraud analysis, something that recently has propelled the company forward in post Instagram API shutdown in April, and Unilever CMO Keith Weeds viral remarks at Cannes while others in the industry continue to fail in providing accurate and adequate solutions for Instagram.
“I experienced firsthand in 2011 the early effects of social media in marketing. Since then our industry has continued to evolve and like many new channels in marketing, the early days have been challenged with influencer fraud, lack of education, and an over proliferation of platforms proclaiming to have insights they actually don’t. Having grown up in this industry, I refuse to accept the status quo as my friends, colleagues, and partners deserve real technology and insights,” says Chanti. “InfluencerDB wowed me from the beginning with it’s dedication to transparency, education and firm position on fraud prevention; Truly the champion the industry needs at this time. The API shutdown just allowed the cream to rise to the top.”
Chanti, with a background stemming from entertainment marketing and talent procurement, has become a leading advocate and trusted authority of influencer marketing technology. At Platinum Rye, he opened the first office in Tel Aviv, staffed and developed Platinum Rye’s casting division, played a key role in Wix and Viber’s U.S. marketing strategy, and contributed to the strategy and execution of numerous campaigns on behalf of P&G. In July 2015, Jonathan saw the direction his industry was going and decided to join the leadership of a new influencer SAAS platform, HYPR. Under Jonathan’s leadership HYPR pivoted from a marketplace formally known as Dollar Social to an Influencer Database. Recruiting and training the initial sales and customer success teams, creating the go to market sales strategy, and providing invaluable input on product improvements, reflective of his experience as a buyer at Platinum Rye Entertainment.
Unlike other solutions in the influencer marketing space, InfluencerDB offers brands a combination of data, software, and educational content all in one place, helping them not only organize their internal efforts but also to help them make the most educated decisions for a long term campaign success. While software competitors like Traackr exist, they are lacking that data foundation, and they purchase their data from third party providers that operate with a low sense of integrity when it comes to accuracy of data.
Stitt joins InfluencerDB to focus on marketing the brand, its products and solutions; this includes creating and managing content marketing strategies, lead generation and CRM database management. Prior to InfluencerDB, Gloria held several positions including, VP of Marketing at Julius, Head of Marketing & GM of Media for Shareablee, Inc. where she was responsible for working with the company’s product team on innovative new solutions to help local news organizations “own” the social and earned media landscapes in their respective markets. She began a successful marketing career at Avon USA, rising to the position of Director of Campaign Management, responsible for the company’s 26 annual sales cycles and worked with areas from product development to supply chain management, overseeing merchandising and pricing.
“My mission is to help educate companies on the best way to manage their influencer marketing campaigns which starts with good quality data; exactly what InfluencerDB is built on,” says Stitt. “The integrity of the information on this platform is unparalleled and these best practices are exactly what sets InfluencerDB and all of its clients up for long-term success.”
InfluencerDB will focus on big enterprises and brands that want to take influencer marketing to the next level, taking the knowledge and experience from their successful work in Europe with brands including Daniel Wellington, Cluse, Foodspring, AboutYou and others and translate it to the enterprise world. In addition to focusing on large, enterprise brands, InfluencerDB offers very affordable entry level plans for small and medium sized businesses that want to use their tools and content to educate themselves and learn from experience.