Brands who provide a non-visual product like many B2B companies or SaaS face different marketing challenges than other brands. The challenges they face do not stop when it comes to influencer marketing but we need to clarify the myths that Instagram allegedly works for brands who sell visual products.
Which influencer marketing campaigns have performed extraordinary this year? Our data nerds looked into thousands of brands, various hashtags, and countless postings to detect the top of the class influencer marketing campaigns of 2017!
The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their point of view. But does this shift result in a more democratic impact or does the Pyramid of Influence still show a certain hierarchy?
Espresso Digital conducted an interview with influencer marketing expert and CEO of InfluencerDB Robert Levenhagen. Robert talked about how knowledge, data, strategy, and technology shape the future of influencer marketing.
It’s more than a week since the Black Friday craziness, some statistics are out and influencer marketing is more topical than ever during that time of the year. The day after Thanksgiving is the busiest day for retailers in the United States and it heralds the start of the Christmas shopping season. Taking a look at the metrics and observing marketers’ strategies for this big day outlines that influencers are an integral part of the marketing mix.
Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
Likes, Shares, Comments, Pins, Retweets, … all das kann es nicht genug geben. Wo manch ein Blogger, YouTuber oder Instagrammer längst steht, sehnen sich viele Marken danach. Deshalb liegt es nahe, diesen Einfluss als Markenbotschafter zu nutzen. Es ist längst kein Geheimnis mehr, dass Influencer als sehr vertrauenswürdig wahrgenommen werden. Mehr als sich die Werbung das erträumen könnte.
What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Micro-Influencer, Media Value per Post or Outgoing Mentions.