What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Micro-Influencer, Media Value per Post or Outgoing Mentions.
Worldwide fame, skyrocketing salaries, and millions of fans: The greatest sports stars of the world live a lifestyle most people can only dream of! Their fans do not only cheer for their exceptional performance during matches, but also support their idols on Instagram.
Influencer marketing campaigns are all about organization, monitoring, and management! A structured briefing ensures that each cooperation partner is kept in the loop regarding essential points such as campaign strategy, deadlines, campaign hashtags and advertising disclosure. Here’s a list of points which cannot be missing in your influencer briefing!
Influencer has been the buzzword for marketers during the last few years! However, the idea of influencers is not new. Let us take you back on a brief journey of influencer-history.
Eyeliner, lipstick, mascara… a great part of the content created on Instagram revolves around makeup and beauty products. Beauty brands know quite well how to launch new products in cooperation with highly skilled beauty influencers. But which beauty brand is the biggest player on Instagram?
Cats, dogs, hedgehogs… by now, influencer marketing comes in every form and humans are not the only ones promoting products on social media. We analyzed several pet influencers on Instagram and identified the top 10 of the Instagram animal kingdom!
Instagram's success continues! Even with 500 million daily active users, the developers behind the photo-sharing platform don't get tired of rolling out new features on a regular basis. Here are the best new Instagram features of 2017 so far!
In our second Influencer Marketing Webinar, we discussed how to analyze influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen.