Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
2018 is the year of influencer marketing. Marketers in North America, are you feeling the heat of influencer marketing behind your back? Join our free influencer marketing webinar to stay ahead of the pack as well as enhance your social media marketing strategy. We will cover every corner of the topic using best practices and data-driven analytics.
Upcoming webinar session (March, 2018):
HOW TO WORK WITH AN INFLUENCER MARKETING AGENCY
Ariel Dekovic – Director Global Communications of InfluencerDB
Laura Pier – Managing Director of Social Match (Top Influencer Marketing Agency)
WHAT TO KNOW BEFORE, DURING AND AFTER YOUR INFLUENCER MARKETING CAMPAIGN
Some brands choose to work with influencer marketing agencies, in the hopes that agencies can help them to execute delightful and brand-aligned influencer and social media campaigns. Agencies can help brands find influential creators with the right target audience, and help run social media campaigns that will hit all the right marketing metrics.
In this webinar, we’ll sit down with Laura Pier, managing director of influencer marketing agency Social Match, to find out more about what brands should expect when working with social media influencers through an agency. Social Match has worked on influencer marketing campaigns with brands like YSL Beauty, Huawei, and Lufthansa. Additionally, we’ll talk about how data analysis can help brands to measure an agency’s effectiveness.
After this 45-minute webinar you will learn:
– How to choose the right influencer marketing agency for your brand
– How to ensure your agency is acting in your best interests
Date: Wednesday, March 14, 2018
Time: 11:00 AM CET (UTC +1)
Webinar session February, 2018:
SPOTTING FAKE INFLUENCERS:
HOW TO PROTECT YOUR BRAND AND MARKETING BUDGET FROM INSTAGRAM FRAUD
Ariel Dekovic – Director of Global Communications
Dr. Bernard Sonnenschein, Director of Research & Data Science
Hendrik Siemes, Director of Sales EMEA
SAVE YOUR MARKETING BUDGET FROM FAKE INFLUENCERS
In the wake of the New York Times exposé on Twitter’s huge fake follower problem, marketing professionals are understandably jittery about spending their budgets on unverified social media content creators.
Join Bernard Sonnenschein, Director of Research & Data Science, and Hendrik Siemes, Director of Sales EMEA from InfluencerDB, as they talk through how to use a data-driven approach to avoid fake influencers, and what we can expect in the future as brands become savvier about their investments. Hosted by Ariel Dekovic, Director of Global Communications.
This webinar is also available in:
Date: Thursday, February 22, 2018
Time: 10:00 AM PST (UTC -8) / 1:00 PM EST (UTC -6) / 7:00 PM CET (UTC +1)
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
Is Influencer Relations the new buzzword for 2018? More and more influencer marketing experts seem to be adamant that relations are the way to go this year. Will influencer relations replace influencer advertising completely or will both strategies coexist side by side? We discussed this issue with InfluencerDB CEO Robert Levenhagen in last week’s webinar.
Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
Past December Instagram launched the new 'follow hashtags' feature stating that “Now it’s even easier to stay connected with the interest, hobbies, passions and communities”. But what's the new feature about, how can brands benefit from it and what's to consider?
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.
In 2017, more businesses jumped on the bandwagon of influencer marketing and the marketing form is a growing business that is professionalizing quickly. What are the influencer marketing trends in 2018 and which developments can be expected?
The holidays are over and once again we’re embracing our New Year’s resolutions. But after just a couple of weeks, our motivation is fading and we find excuses to not keep up with our plan. But we got you covered! Here are our top 10 motivational fitness influencers that will make sure you stay motivated.