In 2017, more businesses jumped on the bandwagon of influencer marketing and the marketing form is a growing business that is professionalizing quickly. What are the influencer marketing trends in 2018 and which developments can be expected?
The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag errors occurred, as users reported. What initially only seemed to affect business profiles quickly spread out to regular users and is meanwhile known as shadow banning, stealth banning or ghost banning.
Free Instagram followers! Get 1 million followers in 1 week! Fast and simple ways to gain a massive follower base! If you have ever googled any keyword in connection with Instagram, you probably came across headlines like those above. Pages, tools and providers promise huge numbers of followers in no time. We wondered: Does it work? Can we really go from 0 to 10,000 in 4 weeks?
Fake accounts plague Instagram since its start in 2010. These accounts or bots are usually computer-based and randomly follow Instagram channels, post spam comments and like huge quantities of pictures. But there is another side to the story: More and more Instagram users deploy fake followers to increase their follower group and multiply the likes and comments on their pictures.
Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what they do not. For companies and brands, engagement rates are an indicator of how successfully an influencer can promote products and whose followers are particularly interactive.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
Follower growth is a necessary metric for influencers and brands on social media. Both groups want to spread their message across the social media world and reach more people tomorrow than today. It is not unusual, though, for a channel to go through a phase of follower growth stagnation at some point in its existence.
No matter if you’re completely new to Influencer Marketing or already deeply involved in the sector: A lot of brands are still insecure when it comes to structuring their influencer marketing efforts. Our 9 steps will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!
A year ago, Instagram launched a new algorithm. Since then, pictures do no longer appear in chronological order in your feed. In contrast, the photos displayed are ranked based on the historical interactions of each individual with other users.
Without followers, you are nothing - at least on social media. The main idea of social networks is connecting people and sharing experiences with your friends and followers. So naturally, users of Instagram, Facebook, Twitter, and the like strive for networking with people, sharing content with others and building follower bases. Because honestly: There is no satisfaction in posting content and not getting any reaction!