Why are reality TV shows like GNTM and ANTM of interest to social media and influencer marketers? The answer is easy: Many of the contestants gain an enormous fan base during the show and become huge social media influencers afterwards. This makes them a great match for brands looking for cooperations with well-known influencers. But which out of all the participants are the best choice for a cooperation?
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
In the social media world, everyone has been talking about the investigation into follower factories and social media's black market released by the New York Times last Saturday. Follower fraud is a recurring issue in the social media market and its reach extends beyond Twitter bots. In this blog post, we’ll discuss what the turmoil was all about, which parties might need to take more responsibility and why the findings highlight the importance of data-driven analysis in influencer marketing.
Is Influencer Relations the new buzzword for 2018? More and more influencer marketing experts seem to be adamant that relations are the way to go this year. Will influencer relations replace influencer advertising completely or will both strategies coexist side by side? We discussed this issue with InfluencerDB CEO Robert Levenhagen in last week’s webinar.
Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
Past December Instagram launched the new 'follow hashtags' feature stating that “Now it’s even easier to stay connected with the interest, hobbies, passions and communities”. But what's the new feature about, how can brands benefit from it and what's to consider?
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.
In 2017, more businesses jumped on the bandwagon of influencer marketing and the marketing form is a growing business that is professionalizing quickly. What are the influencer marketing trends in 2018 and which developments can be expected?