When speaking with our brand partners, we constantly hear that brands find themselves struggling with getting into the influencer marketing game. Are influencer marketing agencies one way influencer marketing novices can break in? And how can brands identify the perfect-fit influencer marketing agency?
The fashion and beauty world is changing and slowly developing to a more diverse and inclusive field while traditional views of beauty are being challenged more often. Especially Muslim women wearing hijabs have been extremely underrepresented in fashion campaigns – until recently. We’re excited to see more hijab models represented in fashion and beauty campaigns. That’s why we used our database InfluencerDB to find the best performing hijab influencers on Instagram for our True Reach series with a focus on the UK market. If you’re still not convinced, take a look at our True Reach Top 3 list – we are sure there’s someone for your next influencer marketing campaign.
GLOSSYBOX’s Influencer Marketing Expert Caroline Reimer: “Data-Based Tools Have Become Indispensable”
The recent explosive New York Times article revealed the depth and breadth of the problem of fake followers on social media. We know the issue of fake followers is nothing new. As long as influencer marketing has been around, influencers, celebrities, and wannabes have been buying not only fake followers but also fake engagement to drive up their engagement rates. So how are brands approaching the topic of fake followers and engagement when planning their marketing strategy?
This year's Olympics have been hit hard by athletes trying to boost their performance through drug use. All of Russia's athletes are competing under a generic white flag because the Russian team was banned over its intricate doping program. We see the same kind of deception happening in the field of influencer marketing - when accounts buy Instagram likes.
Every four years top athletes from all over the world meet up to compete in a variety of challenging disciplines in the course of the Olympic Winter Games. As we know from other sports like soccer or basketball, the athlete’s fame also makes them extremely popular on social media platforms and make them attractive objects for brand cooperations. But how much impact does Instagram have in the world of skiing stars and figure skaters? Let’s have a look at some of this year’s most popular participants and see how they perform both on the slope and on Instagram.
Valentine’s Day is celebrated on February 14th, but on Instagram, #valentinesday began outranking other hashtags well before the holiday as brands tried to get as much mileage as possible from their Valentine's Day 2018 influencer campaigns. The day of love, romance, and, of course, gifts for loved ones is the third-largest consumer holiday in America. The national retail federation predicts that Americans will spend up to $19.6 on Valentine’s Day 2018 gifts and celebrations, and the holiday spending can result in a Q1 revenue boost for many companies.
Why are reality TV shows like GNTM and ANTM of interest to social media and influencer marketers? The answer is easy: Many of the contestants gain an enormous fan base during the show and become huge social media influencers afterwards. This makes them a great match for brands looking for cooperations with well-known influencers. But which out of all the participants are the best choice for a cooperation?
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
2018 is the year of influencer marketing. Marketers in North America, are you feeling the heat of influencer marketing behind your back? Join our free influencer marketing webinar to stay ahead of the pack as well as enhance your social media marketing strategy. We will cover every corner of the topic using best practices and data-driven analytics.
Upcoming webinar session (March, 2018):
HOW TO WORK WITH AN INFLUENCER MARKETING AGENCY
Ariel Dekovic – Director Global Communications of InfluencerDB
Laura Pier – Managing Director of Social Match (Top Influencer Marketing Agency)
WHAT TO KNOW BEFORE, DURING AND AFTER YOUR INFLUENCER MARKETING CAMPAIGN
Some brands choose to work with influencer marketing agencies, in the hopes that agencies can help them to execute delightful and brand-aligned influencer and social media campaigns. Agencies can help brands find influential creators with the right target audience, and help run social media campaigns that will hit all the right marketing metrics.
In this webinar, we’ll sit down with Laura Pier, managing director of influencer marketing agency Social Match, to find out more about what brands should expect when working with social media influencers through an agency. Social Match has worked on influencer marketing campaigns with brands like YSL Beauty, Huawei, and Lufthansa. Additionally, we’ll talk about how data analysis can help brands to measure an agency’s effectiveness.
After this 45-minute webinar you will learn:
– How to choose the right influencer marketing agency for your brand
– How to ensure your agency is acting in your best interests
Date: Wednesday, March 14, 2018
Time: 11:00 AM CET (UTC +1)
Webinar session February, 2018:
SPOTTING FAKE INFLUENCERS:
HOW TO PROTECT YOUR BRAND AND MARKETING BUDGET FROM INSTAGRAM FRAUD
Ariel Dekovic – Director of Global Communications
Dr. Bernard Sonnenschein, Director of Research & Data Science
Hendrik Siemes, Director of Sales EMEA
SAVE YOUR MARKETING BUDGET FROM FAKE INFLUENCERS
In the wake of the New York Times exposé on Twitter’s huge fake follower problem, marketing professionals are understandably jittery about spending their budgets on unverified social media content creators.
Join Bernard Sonnenschein, Director of Research & Data Science, and Hendrik Siemes, Director of Sales EMEA from InfluencerDB, as they talk through how to use a data-driven approach to avoid fake influencers, and what we can expect in the future as brands become savvier about their investments. Hosted by Ariel Dekovic, Director of Global Communications.
This webinar is also available in:
Date: Thursday, February 22, 2018
Time: 10:00 AM PST (UTC -8) / 1:00 PM EST (UTC -6) / 7:00 PM CET (UTC +1)
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.