Follower growth is a necessary metric for influencers and brands on social media. Both groups want to spread their message across the social media world and reach more people tomorrow than today. It is not unusual, though, for a channel to go through a phase of follower growth stagnation at some point in its existence.
We hate to break it to you, but not every follower of an influencer that is involved in your influencer marketing campaign will see the content you want to promote. You might have worked meticulously on the perfect campaign, analyzed and identified numerous influencers that fit your brand and figured out the right content to promote your product but you still do not reach your complete audience, since followers do not equal reach and reach does not equal engagement. Confusing? Let’s break it down!
Knowing and understanding the essential metrics for influencer marketing can make or break an influencer marketing campaign. This applies to negative metrics in particular. Thus, after we discussed why follower growth is important, interpreted different growth rates and pointed out the reasons for follower growth stagnation, we will now focus on the causes and impacts of negative follower growth rates.
As our current series of blog posts focuses on follower growth, we want to give you insights in how to analyze and evaluate different follower growth rates. With the help from our experience with influencers and the analyses in our software, we provide benchmarks to give you a better understanding of follower growth rates.
In our second Influencer Marketing Webinar, we discussed how to analyze influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen.
We cannot stop emphasizing the importance of follower quality over follower quantity for influencer marketing. It is obvious that inactive followers or, even worse, bots are not of any qualitative value for a channel. Nonetheless, a certain follower number is necessary if an influencer wants to attract awareness. But one aspect is even more important: The steady growth of a channel and attracting new followers constantly.
Followers are the underlying factor of every social platform. Without followers, what is the point in creating content in the first place? The basic need of any influencer is to get followers who consume this content and engage with the channel. It might seem very basic and needless to define the follower concept, but it is important to have a very clear definition and exact knowledge on the concept of followers and its relevance for both influencers and companies engaging in influencer marketing. Followers are far more than just a number – although it might seem advantageous to have a tremendous amount of followers, we have to take a closer look at the composition of this metric. Instagram will serve as an example for this article to explain the mechanics of followers, although the concept itself can be transferred to any social platform.
You already know how to separate the good from the bad: Organic follower growth trumps fake follower growth! But how can a channel gain organic followers constantly and ensure that the account increases steadily? In this blog post, we will explore the main sources of follower growth which impact influencers and brand channels on social media.
No matter if you’re completely new to Influencer Marketing or already deeply involved in the sector: A lot of brands are still insecure when it comes to structuring their influencer marketing efforts. Our 9 steps will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!
In our previous blog post, we explained the new definition of influencer marketing in 2017 and analyzed the status quo of influencer marketing after two years of development. Now, it’s time to tell you why you need a software for your influencer marketing campaign.