The fashion and beauty world is changing and slowly developing to a more diverse and inclusive field while traditional views of beauty are being challenged more often. Especially Muslim women wearing hijabs have been extremely underrepresented in fashion campaigns – until recently. We’re excited to see more hijab models represented in fashion and beauty campaigns. That’s why we used our database InfluencerDB to find the best performing hijab influencers on Instagram for our True Reach series with a focus on the UK market. If you’re still not convinced, take a look at our True Reach Top 3 list – we are sure there’s someone for your next influencer marketing campaign.
What could be better to launch your latest summer collection than the fashion influencers of Australia? No matter if your brand has the hottest swimwear for relaxing beach days or summery flower dresses and blouses, one of these Australian fashion influencers could be the next look for your brand. We examined hundreds of Australian Instagram accounts and found 5 fashion bloggers that could be the perfect fit for your next fashion campaign.
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.