It’s more than a week since the Black Friday craziness, some statistics are out and influencer marketing is more topical than ever during that time of the year. The day after Thanksgiving is the busiest day for retailers in the United States and it heralds the start of the Christmas shopping season. Taking a look at the metrics and observing marketers’ strategies for this big day outlines that influencers are an integral part of the marketing mix.
Am 10. November kommen die Digitalagentur Brandpunkt und der Businessblog Futurebiz mit der dritten INREACH in die Bolle Festsäle nach Berlin. Organisator Jan Firsching hat uns verraten, wie sich Influencer Marketing seit der ersten INREACH 2015 entwickelt hat und welche Innovationen er in den kommenden Jahren erwartet.
In this article, we explain how marketers can structure a first influencer proposal, this being an important step in the influencer marketing process. The process of drafting a savvy influencer proposal email includes six (6) steps: 1. Track down your influencer's contact info 2. Start with a killer subject line 3. Show authentic interest in their work 4. Don't forget to include key dates 5. Finish with a strong closing statement 6. Get going on your influencer briefing
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Likes, Shares, Comments, Pins, Retweets, … all das kann es nicht genug geben. Wo manch ein Blogger, YouTuber oder Instagrammer längst steht, sehnen sich viele Marken danach. Deshalb liegt es nahe, diesen Einfluss als Markenbotschafter zu nutzen. Es ist längst kein Geheimnis mehr, dass Influencer als sehr vertrauenswürdig wahrgenommen werden. Mehr als sich die Werbung das erträumen könnte.
Espresso Digital conducted an interview with influencer marketing expert and CEO of InfluencerDB Robert Levenhagen. Robert talked about how knowledge, data, strategy, and technology shape the future of influencer marketing.
Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
Brands who provide a non-visual product like many B2B companies or SaaS face different marketing challenges than other brands. The challenges they face do not stop when it comes to influencer marketing but we need to clarify the myths that Instagram allegedly works for brands who sell visual products.
The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their point of view. But does this shift result in a more democratic impact or does the Pyramid of Influence still show a certain hierarchy?