In the social media world, everyone has been talking about the investigation into follower factories and social media's black market released by the New York Times last Saturday. Follower fraud is a recurring issue in the social media market and its reach extends beyond Twitter bots. In this blog post, we’ll discuss what the turmoil was all about, which parties might need to take more responsibility and why the findings highlight the importance of data-driven analysis in influencer marketing.
Every four years top athletes from all over the world meet up to compete in a variety of challenging disciplines in the course of the Olympic Winter Games. As we know from other sports like soccer or basketball, the athlete’s fame also makes them extremely popular on social media platforms and make them attractive objects for brand cooperations. But how much impact does Instagram have in the world of skiing stars and figure skaters? Let’s have a look at some of this year’s most popular participants and see how they perform both on the slope and on Instagram.
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
2018 is the year of influencer marketing. Marketers in North America, are you feeling the heat of influencer marketing behind your back? Join our free influencer marketing webinar to stay ahead of the pack as well as enhance your social media marketing strategy. We will cover every corner of the topic using best practices and data-driven analytics.
Upcoming webinar session (March, 2018):
HOW TO WORK WITH AN INFLUENCER MARKETING AGENCY
Ariel Dekovic – Director Global Communications of InfluencerDB
Laura Pier – Managing Director of Social Match (Top Influencer Marketing Agency)
WHAT TO KNOW BEFORE, DURING AND AFTER YOUR INFLUENCER MARKETING CAMPAIGN
Some brands choose to work with influencer marketing agencies, in the hopes that agencies can help them to execute delightful and brand-aligned influencer and social media campaigns. Agencies can help brands find influential creators with the right target audience, and help run social media campaigns that will hit all the right marketing metrics.
In this webinar, we’ll sit down with Laura Pier, managing director of influencer marketing agency Social Match, to find out more about what brands should expect when working with social media influencers through an agency. Social Match has worked on influencer marketing campaigns with brands like YSL Beauty, Huawei, and Lufthansa. Additionally, we’ll talk about how data analysis can help brands to measure an agency’s effectiveness.
After this 45-minute webinar you will learn:
– How to choose the right influencer marketing agency for your brand
– How to ensure your agency is acting in your best interests
Date: Wednesday, March 14, 2018
Time: 11:00 AM CET (UTC +1)
Webinar session February, 2018:
SPOTTING FAKE INFLUENCERS:
HOW TO PROTECT YOUR BRAND AND MARKETING BUDGET FROM INSTAGRAM FRAUD
Ariel Dekovic – Director of Global Communications
Dr. Bernard Sonnenschein, Director of Research & Data Science
Hendrik Siemes, Director of Sales EMEA
SAVE YOUR MARKETING BUDGET FROM FAKE INFLUENCERS
In the wake of the New York Times exposé on Twitter’s huge fake follower problem, marketing professionals are understandably jittery about spending their budgets on unverified social media content creators.
Join Bernard Sonnenschein, Director of Research & Data Science, and Hendrik Siemes, Director of Sales EMEA from InfluencerDB, as they talk through how to use a data-driven approach to avoid fake influencers, and what we can expect in the future as brands become savvier about their investments. Hosted by Ariel Dekovic, Director of Global Communications.
This webinar is also available in:
Date: Thursday, February 22, 2018
Time: 10:00 AM PST (UTC -8) / 1:00 PM EST (UTC -6) / 7:00 PM CET (UTC +1)
Valentine’s Day is celebrated on February 14th, but on Instagram, #valentinesday began outranking other hashtags well before the holiday as brands tried to get as much mileage as possible from their Valentine's Day 2018 influencer campaigns. The day of love, romance, and, of course, gifts for loved ones is the third-largest consumer holiday in America. The national retail federation predicts that Americans will spend up to $19.6 on Valentine’s Day 2018 gifts and celebrations, and the holiday spending can result in a Q1 revenue boost for many companies.
This year's Olympics have been hit hard by athletes trying to boost their performance through drug use. All of Russia's athletes are competing under a generic white flag because the Russian team was banned over its intricate doping program. We see the same kind of deception happening in the field of influencer marketing - when accounts buy Instagram likes.
The fashion and beauty world is changing and slowly developing to a more diverse and inclusive field while traditional views of beauty are being challenged more often. Especially Muslim women wearing hijabs have been extremely underrepresented in fashion campaigns – until recently. We’re excited to see more hijab models represented in fashion and beauty campaigns. That’s why we used our database InfluencerDB to find the best performing hijab influencers on Instagram for our True Reach series with a focus on the UK market. If you’re still not convinced, take a look at our True Reach Top 3 list – we are sure there’s someone for your next influencer marketing campaign.
Yes, influencer marketing works for more than B2C brands. Yes, fake followers and influencers are avoidable. And no, greater reach is not always better. It's time to separate the facts from the rumors: We expose the six most common influencer marketing myths.
We'll join legendary Online Marketing Rockstars Festival from March 22 to 23, 2018. We're excited to see international speakers, top music acts, and meet you! Come see us at our booth or message us beforehand to schedule a talking slot with one of our colleagues from Sales, Customer Success, or PR & Content. Meet us here: Hall A3, Booth I15
Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through this rapidly changing field.