Every day, we talk to numerous people who want to get in on influencer marketing because they have realized the important value influencers are able to create for their companies. This value is particularly important for entrepreneurs to bring success to their startup/ company and for career oriented marketers/ advertisers to shine within their firm and accelerate their careers.
With more and more users relying on fake likes and engagement groups to increase activity on their posts, have the times of authentic, honest and real engagement on social media come to an end?
We love seeing great influencer marketing campaings, but unfortunately, the marketing world is not always sunshine and rainbows. Recently, Fyre Festival and Sunny Co Clothing executed campaigns that will probably not make their way into the "hall of fame" of influencer marketing campaigns.
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include IKEA, Jack Wolfskin, and #TurkishAirlinesHelpSomalia.
The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag errors occurred, as users reported. What initially only seemed to affect business profiles quickly spread out to regular users and is meanwhile known as shadow banning, stealth banning or ghost banning.
Without followers, you are nothing - at least on social media. The main idea of social networks is connecting people and sharing experiences with your friends and followers. So naturally, users of Instagram, Facebook, Twitter, and the like strive for networking with people, sharing content with others and building follower bases. Because honestly: There is no satisfaction in posting content and not getting any reaction!
Users on Instagram, Facebook, and Twitter try to to increase their follower groups with methods like follow-for-follow. Instagram, Twitter, and Facebook explicitly forbid the participation in any automation services that facilitate follow-for-follow. But there are other ways to create a massive amount of engagement within 30 minutes of publishing a posting: Engagement groups.
It all started with a thumbs up on Facebook. With one click on a tiny finger, people are able to show appreciation for anyone’s content. Furthermore, you can show your Facebook friends the content you are interested in. It needs one button to show the world what you LIKE!
Free Instagram followers! Get 1 million followers in 1 week! Fast and simple ways to gain a massive follower base! If you have ever googled any keyword in connection with Instagram, you probably came across headlines like those above. Pages, tools and providers promise huge numbers of followers in no time. We wondered: Does it work? Can we really go from 0 to 10,000 in 4 weeks?
Follower numbers are nice to look at, but engagement is much more valuable for an influencer marketing campaign. In the end, you want followers to engage with the postings, not only admire the content from a distance. But does a high follower number equal a high engagement rate or do micro-influencers take the engagement throne?