To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Influence Level, Image/Video Ratio or Influencer Marketing KPI List.
In our second Influencer Marketing Webinar, we discussed different ways to identify influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen. Here’s our recap in case you missed it!
No matter if you’re completely new to Influencer Marketing or already deeply involved in the sector: A lot of brands are still insecure when it comes to structuring their influencer marketing efforts. Our 9 steps will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!
Exciting news! We completely overhauled and enhanced our My Network feature! The advanced version comes as a powerful tool for facilitating your Influencer Relationship Management in one place, offers essential influencer contact, value, and pricing information and is accessible for all your team members to keep each of you up-to-date.
Which metric would you consider most important for evaluating the success of influencer marketing campaigns? Follower numbers? Engagement? Forget all that, choose Audience Quality!
In the second part of our influencer marketing glossary, we continue exploring the terms of influencer marketing from D – H. Keywords such as Earned Media Value, Fake Follower or Hashtag are very common terms not only specifically in social media marketing but also digital marketing in general, and definitely the keywords that you want to keep in mind as an influencer marketing professional!
Immer wieder stoßen Influencer auf das Problem, werbliche Inhalte korrekt kennzeichnen zu müssen. Doch bisher ist die Gesetzeslage hierzu unklar und es mangelt an transparenten Richtlinien. Wir haben mit Hilfe eines Rechtsanwaltes das aktuell geltende Recht zur korrekten Kennzeichnung werblicher Inhalte unter die Lupe genommen und eine Guideline erstellt.
Influencer marketing is the business to invest in for B2C marketers today, but B2B marketers are still reserved using influencers for their marketing strategy. Why is Influencer Marketing on Instagram challenging for B2B Marketing, but worth giving it a go?
In this glossary we will list all influencer marketing keywords you may (or may not) have heard about, to help you get “on-boarded” with the topic & be able to understand the metrics and analyze the data of InfluencerDB's platform.
Instagram is predominantly used by women - 68% of the network’s users and 60% of influencers are female! But behind every strong Instagram woman, there’s a man taking pictures of her from every imaginable angle. We wondered: Do influencer couples perform better than the related single channels? Do engagement rates rise for couplet pictures? And are cooperations with Instagram lovebirds beneficial for influencer marketing campaigns?