Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through this rapidly changing field.
When speaking with our brand partners, we constantly hear that brands find themselves struggling with getting into the influencer marketing game. Are influencer marketing agencies one way influencer marketing novices can break in? And how can brands identify the perfect-fit influencer marketing agency?
The recent explosive New York Times article revealed the depth and breadth of the problem of fake followers on social media. We know the issue of fake followers is nothing new. As long as influencer marketing has been around, influencers, celebrities, and wannabes have been buying not only fake followers but also fake engagement to drive up their engagement rates. So how are brands approaching the topic of fake followers and engagement when planning their marketing strategy?
This year's Olympics have been hit hard by athletes trying to boost their performance through drug use. All of Russia's athletes are competing under a generic white flag because the Russian team was banned over its intricate doping program. We see the same kind of deception happening in the field of influencer marketing - when accounts buy Instagram likes.
Valentine’s Day is celebrated on February 14th, but on Instagram, #valentinesday began outranking other hashtags well before the holiday as brands tried to get as much mileage as possible from their Valentine's Day 2018 influencer campaigns. The day of love, romance, and, of course, gifts for loved ones is the third-largest consumer holiday in America. The national retail federation predicts that Americans will spend up to $19.6 on Valentine’s Day 2018 gifts and celebrations, and the holiday spending can result in a Q1 revenue boost for many companies.
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
In the social media world, everyone has been talking about the investigation into follower factories and social media's black market released by the New York Times last Saturday. Follower fraud is a recurring issue in the social media market and its reach extends beyond Twitter bots. In this blog post, we’ll discuss what the turmoil was all about, which parties might need to take more responsibility and why the findings highlight the importance of data-driven analysis in influencer marketing.
Is Influencer Relations the new buzzword for 2018? More and more influencer marketing experts seem to be adamant that relations are the way to go this year. Will influencer relations replace influencer advertising completely or will both strategies coexist side by side? We discussed this issue with InfluencerDB CEO Robert Levenhagen in last week’s webinar.
Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
Past December Instagram launched the new 'follow hashtags' feature stating that “Now it’s even easier to stay connected with the interest, hobbies, passions and communities”. But what's the new feature about, how can brands benefit from it and what's to consider?