Exciting news! We completely overhauled and enhanced our My Network feature! The advanced version comes as a powerful tool for facilitating your Influencer Relationship Management in one place, offers essential influencer contact, value, and pricing information and is accessible for all your team members to keep each of you up-to-date.
Which metric would you consider most important for evaluating the success of influencer marketing campaigns? Follower numbers? Engagement? Forget all that, choose Audience Quality!
Immer wieder stoßen Influencer auf das Problem, werbliche Inhalte korrekt kennzeichnen zu müssen. Doch bisher ist die Gesetzeslage hierzu unklar und es mangelt an transparenten Richtlinien. Wir haben mit Hilfe eines Rechtsanwaltes das aktuell geltende Recht zur korrekten Kennzeichnung werblicher Inhalte unter die Lupe genommen und eine Guideline erstellt.
Startups and Instagram are an invincible combination. What better way to increase brand awareness and get closer to potential customers than by inspiring them with an extraordinary Instagram channel? We explored the German startup scene and analyzed the 10 biggest German startups on Instagram!
Sending out products to influencers and hoping for the best was not the road Jeffrey Serini and his partners at Paragon Fitwear wanted to take. Instead of pushing out great amounts of products to countless anonymous influencers, they started by getting to know the person, their lifestyle, and motivation before engaging in a cooperation with them.
If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, mustn’t it? Even though different factors impact the pricing of influencers, we are asked “How much shall I pay exactly?” ever so often. So here it is, the ultimate influencer pricing formula!
From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but are they justified? Let's break down how to price an influencer!
What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries are mind-blowing! And so is the ROI for brands!
The fact that advertisement in print and online must be clearly labeled is yesterday’s news. But due to the ongoing rise of influencer marketing and the not always so obvious lines between the expression of opinion and paid advertising, new rules for disclosing sponsored posts need to be defined. For the US market, the FTC created guidelines for the correct disclosure of sponsored posts – we will break these down in this article.
Recently, we noticed that German influencers started to label their posts differently. More and more of them used *Werbung or #anzeige in the post description on Instagram to disclose cooperations with brands or they marked their Instagram Stories with *Dauerwerbesendung or #sponsored.