It all started with a thumbs up on Facebook. With one click on a tiny finger, people are able to show appreciation for anyone’s content. Furthermore, you can show your Facebook friends the content you are interested in. It needs one button to show the world what you LIKE!
Mirror, Mirror on the Wall, Who Has the Best Engagement of Them All? – Like Follower Ratio Explained
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio or Engagement Rate. The metric is crucial to determine how engaging an Influencer and his or her audience is.