As we just started our series regarding media values in the digital marketing world, today’s blog post will discuss the media value per post. This equivalent value is referring to the worthiness of postings, for example on Instagram.
Have you ever made the experience of finding several accounts apparently with the same or similar name even though you were looking for just one celebrity or influencer in particular? Maybe you were not even sure whether the first or the fifth account showing in your result list was the account you were looking for. This is due to fan channels people create for certain influencers or stars and we asked ourselves: What kind of fan pages are out there and what are their intentions?
A year ago, Instagram launched a new algorithm. Since then, pictures do no longer appear in chronological order in your feed. In contrast, the photos displayed are ranked based on the historical interactions of each individual with other users.
We at InfluencerDB are always curious about exciting influencer campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. We will regularly feature campaigns that recently caught our eye and point out what makes them special. This time, we will compare the strategies of two different companies selling similar products: The Perfect Sculpt and Sneaky Vaunt.
The term growth has a positive connotation when you think about it. No wonder people say “The more the merrier”, right? But if it is fake growth, the term does not seem to be that alluring any longer - fake growth sounds inauthentic and forged! In this article, we will discuss organic versus inorganic follower growth rates: How can fake growth rates on social media affect your influencer marketing campaigns and how can you detect them?
Knowing and understanding the essential metrics for influencer marketing can make or break an influencer marketing campaign. This applies to negative metrics in particular. Thus, after we discussed why follower growth is important, interpreted different growth rates and pointed out the reasons for follower growth stagnation, we will now focus on the causes and impacts of negative follower growth rates.
As our current series of blog posts focuses on follower growth, we want to give you insights in how to analyze and evaluate different follower growth rates. With the help from our experience with influencers and the analyses in our software, we provide benchmarks to give you a better understanding of follower growth rates.
With more and more users relying on fake likes and engagement groups to increase activity on their posts, have the times of authentic, honest and real engagement on social media come to an end?
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include IKEA, Jack Wolfskin, and #TurkishAirlinesHelpSomalia.
Users on Instagram, Facebook, and Twitter try to to increase their follower groups with methods like follow-for-follow. Instagram, Twitter, and Facebook explicitly forbid the participation in any automation services that facilitate follow-for-follow. But there are other ways to create a massive amount of engagement within 30 minutes of publishing a posting: Engagement groups.