Knowing and understanding the essential metrics for influencer marketing can make or break an influencer marketing campaign. This applies to negative metrics in particular. Thus, after we discussed why follower growth is important, interpreted different growth rates and pointed out the reasons for follower growth stagnation, we will now focus on the causes and impacts of negative follower growth rates.
As our current series of blog posts focuses on follower growth, we want to give you insights in how to analyze and evaluate different follower growth rates. With the help from our experience with influencers and the analyses in our software, we provide benchmarks to give you a better understanding of follower growth rates.
With more and more users relying on fake likes and engagement groups to increase activity on their posts, have the times of authentic, honest and real engagement on social media come to an end?
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include IKEA, Jack Wolfskin, and #TurkishAirlinesHelpSomalia.
Users on Instagram, Facebook, and Twitter try to to increase their follower groups with methods like follow-for-follow. Instagram, Twitter, and Facebook explicitly forbid the participation in any automation services that facilitate follow-for-follow. But there are other ways to create a massive amount of engagement within 30 minutes of publishing a posting: Engagement groups.
It all started with a thumbs up on Facebook. With one click on a tiny finger, people are able to show appreciation for anyone’s content. Furthermore, you can show your Facebook friends the content you are interested in. It needs one button to show the world what you LIKE!
Mirror, Mirror on the Wall, Who Has the Best Engagement of Them All? – Like Follower Ratio Explained
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio or Engagement Rate. The metric is crucial to determine how engaging an Influencer and his or her audience is.