Influencer marketing is booming and becoming more and more professional. But in the hustle of jumping on the bandwagon of influencer marketing in time, some marketers forget to take some simple basics into account which are absolutely essential in the sphere of influencer marketing and trap into influencer marketing pitfalls. Working with influencers has a lot of potentials, but don’t be too casual about it!
Summer, sun and the need for a travel inspiration? If you have not planned your summer vacation yet and hope to find a sweet escape last minute, you can find the perfect inspiration right here! We will give you a hint on who to follow on Instagram to get some sunny holiday inspirations.
Paid Media describes all marketing efforts that companies pay for. Therefore, Paid Media refers to all forms of advertising, such as TV and print advertisements as well as digital forms like display ads, Pay Per Click, sponsored posts on social media and retargeting. For brands, influencers can be a valuable addition to their paid marketing efforts!
In our first blog post of our media values series, we introduced you to owned, earned, and paid forms of media. While earned and paid media refer to external sources of media creation, owned media is managed by the brand itself. Owned Media includes all channels owned by a company or brand, like a website, service pages, a blog, and social media channels, and illustrates a brand’s content strategy. As the interface between a company and its audience, it reflects the brand’s image.
Earned media might be the most valuable form of media values, as it suggests that people talk about your brand without being paid for it. This value can be rather erratic and sometimes shows sudden upwards spikes. Therefore, we want to take a look at brands with high earned media values in the following. What caused the high earned media value? Who mentioned the account? How did the brand channels profit from the increasing earned media value?
As we just started our series regarding media values in the digital marketing world, today’s blog post will discuss the media value per post. This equivalent value is referring to the worthiness of postings, for example on Instagram.
Have you ever made the experience of finding several accounts apparently with the same or similar name even though you were looking for just one celebrity or influencer in particular? Maybe you were not even sure whether the first or the fifth account showing in your result list was the account you were looking for. This is due to fan channels people create for certain influencers or stars and we asked ourselves: What kind of fan pages are out there and what are their intentions?
A year ago, Instagram launched a new algorithm. Since then, pictures do no longer appear in chronological order in your feed. In contrast, the photos displayed are ranked based on the historical interactions of each individual with other users.
We at InfluencerDB are always curious about exciting influencer campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. We will regularly feature campaigns that recently caught our eye and point out what makes them special. This time, we will compare the strategies of two different companies selling similar products: The Perfect Sculpt and Sneaky Vaunt.
The term growth has a positive connotation when you think about it. No wonder people say “The more the merrier”, right? But if it is fake growth, the term does not seem to be that alluring any longer - fake growth sounds inauthentic and forged! In this article, we will discuss organic versus inorganic follower growth rates: How can fake growth rates on social media affect your influencer marketing campaigns and how can you detect them?