Influencer marketing is the business to invest in for B2C marketers today, but B2B marketers are still reserved using influencers for their marketing strategy. Why is Influencer Marketing on Instagram challenging for B2B Marketing, but worth giving it a go?
The foreshadowed union of fire and ice finally became truth as Jon Snow and Daenerys Targaryen gave vent to their feelings in the final episode of Game of Thrones’ seventh season. The clash of powers comes with the reveal of a long-desired truth of Jon’s parentage leaving the Game of Thrones fans with new questions already longing for the next season to start.
Instagram is predominantly used by women - 68% of the network’s users and 60% of influencers are female! But behind every strong Instagram woman, there’s a man taking pictures of her from every imaginable angle. We wondered: Do influencer couples perform better than the related single channels? Do engagement rates rise for couplet pictures? And are cooperations with Instagram lovebirds beneficial for influencer marketing campaigns?
Exceptional and fancy or gaga and silly? These are the top five crazy Instagram channels to laugh and maybe wonder about and they take the inspirational factor of Instagram to a whole new level! See in the following what you might have missed out so far on Instagram!
Influencer marketing is booming and becoming more and more professional. But in the hustle of jumping on the bandwagon of influencer marketing in time, some marketers forget to take some simple basics into account which are absolutely essential in the sphere of influencer marketing and trap into influencer marketing pitfalls. Working with influencers has a lot of potentials, but don’t be too casual about it!
Summer, sun and the need for a travel inspiration? If you have not planned your summer vacation yet and hope to find a sweet escape last minute, you can find the perfect inspiration right here! We will give you a hint on who to follow on Instagram to get some sunny holiday inspirations.
Paid Media describes all marketing efforts that companies pay for. Therefore, Paid Media refers to all forms of advertising, such as TV and print advertisements as well as digital forms like display ads, Pay Per Click, sponsored posts on social media and retargeting. For brands, influencers can be a valuable addition to their paid marketing efforts!
In our first blog post of our media values series, we introduced you to owned, earned, and paid forms of media. While earned and paid media refer to external sources of media creation, owned media is managed by the brand itself. Owned Media includes all channels owned by a company or brand, like a website, service pages, a blog, and social media channels, and illustrates a brand’s content strategy. As the interface between a company and its audience, it reflects the brand’s image.
Earned media might be the most valuable form of media values, as it suggests that people talk about your brand without being paid for it. This value can be rather erratic and sometimes shows sudden upwards spikes. Therefore, we want to take a look at brands with high earned media values in the following. What caused the high earned media value? Who mentioned the account? How did the brand channels profit from the increasing earned media value?
As we just started our series regarding media values in the digital marketing world, today’s blog post will discuss the media value per post. This equivalent value is referring to the worthiness of postings, for example on Instagram.