Brands who provide a non-visual product like many B2B companies or SaaS face different marketing challenges than other brands. The challenges they face do not stop when it comes to influencer marketing but we need to clarify the myths that Instagram allegedly works for brands who sell visual products.
It’s more than a week since the Black Friday craziness, some statistics are out and influencer marketing is more topical than ever during that time of the year. The day after Thanksgiving is the busiest day for retailers in the United States and it heralds the start of the Christmas shopping season. Taking a look at the metrics and observing marketers’ strategies for this big day outlines that influencers are an integral part of the marketing mix.
What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.
In this article, we explain how marketers can structure a first influencer proposal, this being an important step in the influencer marketing process. The process of drafting a savvy influencer proposal email includes six (6) steps: 1. Track down your influencer's contact info 2. Start with a killer subject line 3. Show authentic interest in their work 4. Don't forget to include key dates 5. Finish with a strong closing statement 6. Get going on your influencer briefing
We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes.
Influencer has been the buzzword for marketers during the last few years! However, the idea of influencers is not new. Let us take you back on a brief journey of influencer-history.
Eyeliner, lipstick, mascara… a great part of the content created on Instagram revolves around makeup and beauty products. Beauty brands know quite well how to launch new products in cooperation with highly skilled beauty influencers. But which beauty brand is the biggest player on Instagram?
Cats, dogs, hedgehogs… by now, influencer marketing comes in every form and humans are not the only ones promoting products on social media. We analyzed several pet influencers on Instagram and identified the top 10 of the Instagram animal kingdom!
The British have a special taste when it comes to culinary dishes. Sausages and baked beans for breakfast? Fish and chips with vinegar?! We analyzed the top 10 food influencers of the micro sphere in the UK with the highest Earned Media Values.