Valentine’s Day is celebrated on February 14th, but on Instagram, #valentinesday began outranking other hashtags well before the holiday as brands tried to get as much mileage as possible from their Valentine's Day 2018 influencer campaigns. The day of love, romance, and, of course, gifts for loved ones is the third-largest consumer holiday in America. The national retail federation predicts that Americans will spend up to $19.6 on Valentine’s Day 2018 gifts and celebrations, and the holiday spending can result in a Q1 revenue boost for many companies.
Why are reality TV shows like GNTM and ANTM of interest to social media and influencer marketers? The answer is easy: Many of the contestants gain an enormous fan base during the show and become huge social media influencers afterwards. This makes them a great match for brands looking for cooperations with well-known influencers. But which out of all the participants are the best choice for a cooperation?
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
2018 is the year of influencer marketing. Marketers in North America, are you feeling the heat of influencer marketing behind your back? Join our free influencer marketing webinar to stay ahead of the pack as well as enhance your social media marketing strategy. We will cover every corner of the topic using best practices and data-driven analytics.
Upcoming webinar session (February, 2018):
SPOTTING FAKE INFLUENCERS:
HOW TO PROTECT YOUR BRAND AND MARKETING BUDGET FROM INSTAGRAM FRAUD
Ariel Dekovic – Director of Global Communications
Dr. Bernard Sonnenschein, Director of Research & Data Science
Hendrik Siemes, Director of Sales EMEA
SAVE YOUR MARKETING BUDGET FROM FAKE INFLUENCERS
In the wake of the New York Times exposé on Twitter’s huge fake follower problem, marketing professionals are understandably jittery about spending their budgets on unverified social media content creators.
Join Bernard Sonnenschein, Director of Research & Data Science, and Hendrik Siemes, Director of Sales EMEA from InfluencerDB, as they talk through how to use a data-driven approach to avoid fake influencers, and what we can expect in the future as brands become savvier about their investments. Hosted by Ariel Dekovic, Director of Global Communications.
This webinar is also available in:
Date: Thursday, February 22, 2018
Time: 10:00 AM PST (UTC -8) / 1:00 PM EST (UTC -6) / 7:00 PM CET (UTC +1)
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
Is Influencer Relations the new buzzword for 2018? More and more influencer marketing experts seem to be adamant that relations are the way to go this year. Will influencer relations replace influencer advertising completely or will both strategies coexist side by side? We discussed this issue with InfluencerDB CEO Robert Levenhagen in last week’s webinar.
Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
Past December Instagram launched the new 'follow hashtags' feature stating that “Now it’s even easier to stay connected with the interest, hobbies, passions and communities”. But what's the new feature about, how can brands benefit from it and what's to consider?
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.